If you're reading this, then you're likely already aware that having high-quality aerial imagery is an essential part of a successful team's marketing strategy. Most of us are visual learners who react and engage much more positively with images and video. Regardless of whether you are looking to promote your work in commercial real estate, residential real estate, or other industries, visualizing your services and value proposition is a crucial way of connecting with your audience.
Of course, in order to achieve that goal, you need to not just get great footage, but also know how to maximize its impact. In other words, having drone footage is a great start, but likely not enough. You should also have a strategy in place that helps you share your drone footage with the world. Here are 3 ways in which you can do just that.
1) Optimizing Your Advertising
Drone footage can be particularly impactful if you are looking to strategically reach out to current and future customers. By including aerial photography, panoramas, or videos in your advertising efforts, you can show your brand in a new light. The unique perspectives will help you stand out in a crowded digital environment.
For example, YouTube has become one of the largest websites in the world, with 5 billion video views every single day. It's a natural platform to promote your company. But at the same time, 500 hours of video are uploaded every minute. Standing out requires unique perspectives and a determined strategy. Optimize your videos with a detailed description and relevant tags in order to help your audience find your content.
Platforms like YouTube support paid advertising as well. Even on a relatively modest budget, you can ensure your aerial footage plays for audiences who watch related videos on the platform. Video advertising tends to outpace the ROI of other digital marketing efforts, and your marketing efforts can benefit from the crossover of YouTube, aerial footage, and people looking at real estate.
With the DroneBase Customer Dashboard, it's easy to get your aerial videos on YouTube. First, open the Mission for the property you wish to upload. Next, click the "Download" button under the video (see the screenshot image below). Then go to your YouTube channel page (here's a how-to guide if you need assistance with that) and click the Upload button. Follow YouTube's directions from there and you'll be sharing your DroneBase video in no time.
Finally, you can use your aerial footage to enhance your advertising beyond the digital realm, as well. Printed marketing materials, such as fliers and brochures, will especially benefit from aerial photos. With these materials, getting your audience's attention at first sight is crucial. Through drone photography, you can do just that.
2) Increase Your Branding
Of course, you can also use real estate drone photography to enhance your branding efforts. Regardless of the property type or location, visualizing it through drone imagery on your website and other visual assets will help you maximize the impact of your message.
Effective visuals can have a major impact on search engine optimization, as well. Including visuals in your blog posts can increase your audience's willingness to read your content by 80%. Greater engagement signals greater relevance of your content to search engines like Google, which will rank your website higher in its results. You can even make new footage the focus of its own blog post, taking advantage of the numerous benefits of business blogging as a result.
You face a constant need to put the properties you are looking to sell in the best possible light. By embedding panoramas and aerial videos on your website and the individual property listings, you can show off each property in a way that will instantly appeal to your audiences.
3) Maximizing Your Social Media Impact
Of course, aerial footage can also populate your social media feed. For consistent marketing success on social media, a constant stream of highly relevant content is absolutely necessary. Drone photography and videos can help you accomplish just that. A few of the possibilities for using the footage on your social media networks of choice include:
- Sharing the link to your drone video on Twitter, including relevant hashtags for maximum exposure.
- Post the link to your video to your Facebook page.
- Upload a video directly to Facebook, taking advantage of the ways in which the network prioritizes this medium in its news feed.
- Share links to your videos and blog posts in relevant Facebook groups to reach a targeted audience.
- Post your aerial images on Pinterest to enhance your visual presence.
- Upload a 30 second clip, or your best-looking photos, on Instagram.
Social media continues to gain in marketing importance. No less than 97% of businesses worldwide now use it to promote their brand online. Of course, to be successful, you have to both find the content that helps you stand out from your competition and come up with a consistent strategy of marketing your business.
Simply shooting drone photography can help you accomplish the first goal. It can also play a part in the second, helping you build a visual brand presence on your social media networks of choice that your audience will come to expect and appreciate.
Starting at the Beginning
Of course, all of the above strategies can only be successful if you have the right footage to share. Simply going visual in your marketing efforts is not enough; you also need to make sure that these visuals are actually impactful and resonate with your audience. That's where DroneBase enters the equation.
We provide aerial photos, videos, and panoramas for a variety of industries that range from real estate to construction, insurance and more. You can check out our work at DroneBase.com to see how our services overlap with your needs. Work with us to take your business to new heights, and maximize the visual impact of your brand.