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The ROI of Aerial Imagery in Spring for Real Estate Agents

Certainly winter offers residential real estate agents a wonderfully blank canvas on which to highlight their listings using drone imagery. The leafless trees and empty flower beds allow for the structure of the home itself to be at the front and center of a listing. In some parts of the country, you can even capture a stunning snow-covered landscape.

Without the accoutrements of landscape to distract them, visitors can really see a home and are encouraged to imagine what is possible for the property as a whole. Not to mention, those who end up at a private showing of a home because of a winter listing are much more likely to be serious buyers since they have chosen to brave the elements for a chance to meet their dream home.

Still, despite those benefits of capturing drone imagery in the coldest, darkest days of the year, real estate agents all over the country are riding out the winter doldrums by lining up their best listings for Springtime.

It goes without saying as to why agents would want to maximize the amount of homes photographed and filmed when mother nature is fully rejuvenated. This is when it is possible to stage a home so that it is at its best.

Agents can also leverage the potential Spring fever of their buyers during this time, and even double down on all of this footage for business development.

While winter imaging is all about isolating the home from the frill of the property and the real buyers from the pretend shoppers, Spring’s natural appeal allows for agents to reach a wider audience of what could easily become more real estate investors and future homeowners.

The Spring Aesthetic

Think of the Spring as a time to showcase what is possible from a home. Staging not just the home, but instead keeping the entire property in mind can reassure home shoppers who may not have been so certain when they looked at the same house earlier in the year.

While one of the aims of winter imagery is to highlight the home itself, Spring is where agents tend to focus on the whole of the property. In this sense, think of winter as a time for investors and home flippers, and spring for the dreamers who set out every weekend looking for the place where they will make a life.

Putting the possibilities, or at least one iteration of a home’s potential, on display encourages those home buyers who may not have the imagination of a fixer-upper to follow up on homes they may have been on the fence about in the winter.

Spring Fever

Another way agents can capitalize on the first gorgeous weather of the spring season is simply by understanding what real estate shoppers want. And at this time of year, many young families and future investors are most in need of an afternoon spent outdoors, enjoying the sensory experience of Springtime after months indoors.

Even those in the earliest stages of the home buying process may be convinced to set up a viewing of an especially beautiful online listing if it means a chance to just enjoy the day. Those who are just browsing can quickly become serious buyers and even live offers when Spring is in the air. In the real estate business, you just never know!

Business Development

Just as Spring imaging puts mother nature’s finest work on display for your listings, much of this footage can be repurposed for general marketing materials. As the homes you list with drone footage begin to sell (which they will do much faster than those without imaging), you can repurpose the footage for marketing materials! This is especially relevant since the footage you get in the Spring will likely be the best work you have to showcase.

Using this footage will not only attract future buyers to the beautiful homes you list. The mere fact that you use drone imaging at all will inspire more sellers to list their homes with you.

The Spring is also a friendlier season for drone flight in the sense that the weather is more permitting of conditions favorable for imagery. Smooth skies ensure great footage that can be used to create the best possible listings, as well as marketing content on social media, personal websites, and more.


Want to book aerial imagery services for your next listing? Click here.

Tags: Residential Real Estate customers
Christopher Grillo
Christopher Grillo

Christopher Grillo is a freelance writer and marketing consultant from New Haven, CT. He works mainly with companies in tech, real estate, and construction and development. Chris is a regular contributor to Futurism.com, Futurism Products, Contractor Culture and serves as a digital marketing consultant Fosdick Fulfillment Inc. a full service third party fulfillment center headquartered in Connecticut. He is the graduate of the University of New Haven, where he played strong safety for the Chargers’ football team, and of Southern Connecticut State University’s MFA program.

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