The commercial real estate market is flush with properties, giving buyers a seemingly endless array of options to choose from. Standing out is crucial to turning an unoccupied space into a long-term tenant.
Proper marketing makes it easy to help your commercial real estate property get seen. Use these commercial real estate marketing ideas to help your property stand out:
Capture high-quality photos and videos
Seeing is believing — and to properly market your commercial property, professional, high quality imagery is crucial to enticing prospects. High definition videos and crystal clear photos of the space can help interested parties gain a sense of what your space is truly like before setting foot on the premises.
Everyone’s phone takes great photos, but it’s no substitute for having 360° photos or video tours professionally captured by a photographer or videographer. With the right combination of drone footage and interior shots, your commercial real estate property can be brought to life online.
Build a professional website
Companies and individuals claim their own space on the web to highlight brands, tell stories, and connect with the public at large. The same should happen with your commercial property through a professionally-built website with its own domain name. A dedicated web presence makes it easy to showcase a building’s features and amenities, giving interested parties a single destination to view photos, browse floor plans, and ultimately make contact.
Optimize for search traffic
Whether you have an existing commercial property website or you’re ready to start building one, search engine optimization (SEO) is essential to getting discovered online.
At its core, SEO means making sure your website includes relevant content that search engines can identify, so users searching for specific keywords get matched with your property. Optimizing a site is an ongoing task that requires content, images, and page descriptions to contain accurate and relevant information. Fortunately, hosting providers like Squarespace or content platforms like WordPress offer an array of SEO tools to help keep your page ready to be searched and found.
Invest in a ground game
Letting prospects know a property is available for rent isn’t limited to placing a sign in a window. Physical marketing can draw attention to a property simply by arriving in a mailbox or standing out on a well-trafficked street.
Lawn signs highlighting an opportunity are an easy way to gather eyeballs of decision makers in transit through the area. Direct mail campaigns can also place your property in the hands of a company looking to expand. While these methods may seem old-fashioned, they can easily be combined with digital marketing campaigns, guiding viewers to visit your website or send an email for additional information.
Send a company newsletter
No commercial property should go without an email marketing strategy. Email remains one of the most popular methods of communication, which can place information tailored to a reader’s specific interests directly in their inbox.
One of the great real estate marketing ideas is a company or property-specific newsletter, keeping subscribers informed about availability, company news, and insights that pertain to the region or particular line of business. Engaging subscribers with highly relevant content can help keep you top of mind the next time a business need arises.
Utilize aerial imagery
One of the most eye-catching commercial marketing ideas is to incorporate aerial imagery. Drones that capture an entire property, a building exterior, and a surrounding neighborhood can paint a complete picture of what the area is like.
Aerial imagery offers significant marketing potential. If the property is under construction, for instance, drone photography can demonstrate progress. When access to crucial transportation or other resources is important to clients, drone imagery can show off nearby streets and highways that can facilitate traffic to the site.
DroneBase specializes in capturing high-quality, professional drone footage for commercial real estate companies. Available in several different packages tailored for clients' needs and budgets, DroneBase aerial photographers can tell the story of a property through HD video and stunning photography.
The aerial imagery of your property can be included in many of the marketing tactics above - on your website, in newsletters, and in other physical marketing materials - to showcase the area in a unique and compelling way.
Learn more or get started on an order for drone footage from a professional, experienced DroneBase pilot today here: dronebase.com/cre