Leveraging drones to capture aerial imagery is quickly becoming an industry best practice for both commercial and residential real estate professionals. It's no secret that sweeping aerials help to show off a property in context (and can ultimately sell listings faster), and the right approach to autumn real estate marketing will ensure listings truly stand out this season.
Now that summer has faded away, real estate agents across the country are making minor adjustments to their property marketing strategies for fall.
During warmer months, hundreds of agents turned to DroneBase's Pilot Network to capture key summer selling points: a property's proximity to water, a clear blue sky, or a home's in-ground pool, for example. As the weather gets cooler, the appeal of warm-weather property elements begins to decrease. There are, however, minor shifts real estate agents can make to ensure their aerial imagery is representing their property in a new and favorable light.
Here are the top 3 reasons to use aerial imagery for your real estate marketing efforts this fall...
Fall foliage is arguably the best reason to shoot (or re-shoot) property photos. If your listing is located in a region with bright fall leaves, drones offer a unique vantage point to show off the spectacular fall colors and entice future homeowners. Bright, warm, drone-captured aerial imagery is the best way to show off your listing's curb appeal!
The onset of autumn also means shorter days, with the sun setting earlier in the evening. Use aerial imagery to take advantage of "golden hour": the period of time right before sunset where daylight is soft and the color temperature is warm. Not only will the lighting enhance the aesthetic beauty of your property, a sunset photo is bound to elicit a positive emotional response, and may even sway potential homeowners.
A Buyers' Market
Because fall real estate is typically a buyers market, agents have to work smarter to show off their properties and catch the eye of a future homeowner. One of the best ways to do this - quickly - is to showcase the property in context: is there a beautiful park nearby? Are the streets tree-lined? Identifying unique selling points and using aerial imagery to capture them is a surefire way to set your listing apart from the rest.
The beauty of fall is fleeting, so be sure to act quickly if you're interested in updating or ordering new aerial imagery for your property. Please visit our website and get in touch - our team is happy to help set you - and your listing - up for success!