The Impact of Drones on Commercial Real Estate

Drones are Rapidly Changing CRE

Imagine that you can show your client gorgeous high-definition video of a commercial property shot from the air. Picture doing it without breaking your budget and within just a few days. Now you can stop imagining because it is now a reality! Your commercial real estate sales can soar with our drone based aerial photography and videography services.

Many commercial properties don’t photograph well from the ground, sometimes because of the size of the property or its overall layout. The use of drones to obtain aerial photographs of properties allows commercial real estate brokers and agents to market their properties in a cost-effective way. As a result, brokers are able to attract more clients and close listings more quickly.

Give Buyers a Unique Perspective

The use of drones to capture images and video of sprawling landscapes and hard to access areas of buildings has captured the public’s imagination, paving the way for its use in commercial real estate and other industries such as insurance and construction. Drone images provide a unique perspective on a building, showcasing the physical property as well as its location and surroundings in ways that can’t be done with earthbound photos.

Commercial property investors can see every inch of a large, multi-story building and examine its strengths and weaknesses for their purposes via high-definition video. They can even get a close look at inaccessible windows and equipment such as HVAC units or cooling towers. The views are very detailed as well, because they are taken at a lower altitude than can be obtained using helicopters and planes.

Save Money, Save Time

In the past, aerial photographs had to be taken via small aircraft or helicopter, but there are a number of limitations to this method. Renting a helicopter for aerial photography projects averages around $500 per hour. That’s before you add the services of a photographer. Helicopters can only get you so close to the property as well, and in urban areas some angles remain inaccessible. Additionally, helicopters and small aircraft can be more dangerous and worse for the environment than drones.

Using DroneBase, you can get a complete professional package that includes more than 20 high-resolution images, 10 high-definition aerial video clips, and a 60 second marketing video that includes branding, text captions, contact information, and background music for $599. Better yet, the turnaround time for all of this is just 3-5 business days from the date of the flight. Both less expensive and more comprehensive packages are available, depending on your needs.

Drone technology is still an expensive investment for individual brokers or real estate agencies, making a package offered by DroneBase a great investment (not to mention less risky than owning and crashing your own drone). There are also many grey legal areas regarding the use of drones in the United States. That may be one of the things keeping drone use from exploding in the U.S. real estate market. This Fast Company article notes that in other countries where aerial regulations are less restrictive, such as the Cayman Islands, the use of drone aerial photography in real estate is routine. This is another area where DroneBase can help and protect you as a broker by keeping abreast of the legal requirements for using drones in your area.

Stand Out From the Crowd

In commercial real estate, it’s not easy for a broker to differentiate themselves from the crowd, and offering drone-based aerial photography can truly create that ‘wow’ factor. Many clients will naturally be drawn to a broker who offers a technological edge. “The relative low cost of hiring a professional drone pilot to come in and shoot the property for the day translates immediately into a much higher chance of sale with an interested client.” says Douglas Thron, a San Francisco-based drone cinematographer.

DroneBase has already helped many brokers and agents create stunning content for their listings and provide the same ‘wow’ factor as the very first drone video. As interest picks up, look for updated FAA regulations and National Association of Realtors guidelines to explain the do’s and don’ts of drones.

When you use DroneBase to provide aerial photographs of a commercial property you are trying to sell, you not only get fantastic photos and videos at a good price, you also let us handle the logistic and legal aspects of your photo shoot, allowing you to concentrate on doing what you do best: selling.

Contact us to learn more about our offering and place your order today.

dronebase

www.dronebase.com

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